This campaign was designed to raise awareness of Michigan State Housing Development Authority existence and their unique program that offers up to $7500 for down payment assistance for qualified homebuyers.

Objective: Redesign the fundraising license plate to increase awareness and sales for Michigan lighthouses.

Strategy & Execution: Created a clean, brand-inspired design; launched a targeted campaign in select Secretary of State offices using images and videos to engage audiences.

Results / Impact: Successfully raised awareness and sales while supporting the preservation of all 124 Michigan lighthouses.

Logos that tell a story and connect with audiences.

Empowering Minds – Developed for a Human Resources program to inspire employees to engage in activities promoting a healthier lifestyle.

iMPACT – Created for a corporate wellness initiative, offering education and opportunities for employees to live healthier, more active lives.

Lonestar – Designed for a personal client’s boat, emphasizing simplicity, recognizability, and visual appeal.

Ending Veteran Homelessness – Logo for a statewide Michigan campaign raising awareness, pledges, and support to end veteran homelessness.

UnWind – Crafted for a yarn retailer in Ann Arbor, Michigan, reflecting creativity and a relaxing shopping experience.

Save Our Lights – Developed for Michigan’s State Historic Preservation Office to support fundraising and awareness for lighthouse preservation. (See campaign and promotions under the Save Our Lights section.)

The Rock Shop – Created for a guitar venue in Fort Worth, Texas, combining a rock ’n’ roll aesthetic with broad appeal to music and guitar enthusiasts.

R Coating, LLC – Designed for an oil company in Midland, Texas, using 3D elements to convey strength, stability, and sustainability.

Ethics Match – Logo for a collegiate organization at Texas Christian University, reflecting sophistication, communication, and debate through typography, color, and a speech bubble symbol.

The objective was to create a creative innovative website that celebrates the centennial year of the hospital and its rich history. The website will store information for both internal and external audiences. Imagery and typography were big elements in this layout to create a clean and fresh appeal to the library of information and pictures within the past hundred years.

By displaying multiple images of the hospital's history, the layout created a great effect for the images to have a toggle effect. It is an interactive way for to obtain information, but also graphically pleasing.

All images used with permission from Children's Medical Center.

The Michigan Economic Development Corporation (MEDC) is the State of Michigan’s marketing engine for business growth and community development. While highly successful in supporting business initiatives, MEDC’s brand was often overshadowed by the multi-million-dollar Pure Michigan Travel campaign.

To address this, I developed logo treatments and a refreshed brand identity that clearly communicated MEDC’s mission and ensured instant recognition. Collaborating with McCann Erickson – Detroit, I supervised and art-directed the redesign, creating a distinct visual identity that strengthened MEDC’s presence, reinforced its authority in business development, and positioned the organization alongside—but separate from—the Pure Michigan Travel brand.

Objective: Develop and design new trade show assets for the Michigan State Housing Development Authority (MSHDA).

Building on MSHDA’s strategic foundation, I created four visual pillars to complement a modular messaging pop-up. Each pillar highlights a key component of MSHDA’s mission and values, providing a clear and engaging framework for audiences at conferences and events.

Photo One – Showcases the art direction and collateral designed for all MSHDA employees attending trade shows and conferences.

Objective: Revamp and redesign Michigan’s legislative district-specific materials.

Lawmakers and legislators review numerous pieces of collateral daily, so the goal was to create materials that were clear, concise, and visually engaging. The redesign balanced simplicity with compelling graphics to communicate key information efficiently.

This project strengthened MSHDA’s overall strategic plan by enhancing developer relationships, increasing media impressions, and supporting government affairs initiatives.

The Department of Environmental Quality (DEQ) faced the challenge of showcasing the wide range of projects their team manages and communicates to the public. After consulting with DEQ staff, we developed a mini-series that became the centerpiece for presentations, hearings, public relations, social media, marketing, and more. This initiative established a fresh, cohesive look and feel for the department, helping to highlight their work and engage audiences more effectively.

Ethics Match – Texas Christian University

Ethics Match is a collegiate organization at Texas Christian University focused on debates and discussions around politics, work ethics, and business. The logo and event poster were designed to reflect sophistication and clarity, using typography, color, and symbolism—including a speech bubble—to communicate dialogue and engagement.

This project showcases the creative process and stages involved in developing the organization’s logo and event poster.

The Michigan Economic Development Corporation (MEDC) is central to Michigan’s economic growth, driving business investment, strengthening communities, aligning talent with opportunity, and building the Pure Michigan brand.

For MEDC’s Annual Report, I designed a visually dynamic piece that communicates energy, impact, and success. The creative approach not only highlights achievements but also reinforces MEDC’s role as a catalyst for business and community development across the state.

Pauline Allen Gill Center for Children’s Cancer and Blood Disorders – Children’s Medical Center, Dallas, Texas

The Allen Gill Center (CCBD) at Children’s Medical Center treats over 50 pediatric cancer patients daily, covering more than 15 different diagnoses. As the largest program of its kind in North Texas and one of the 10 largest in the U.S., the Gill Center provides care for hundreds of children with rare and complex disorders.

For this project, I designed a comprehensive magazine from concept to completion. Starting with multiple layout options for client review, I guided the photography direction while incorporating client feedback throughout the process. This publication became one of the first of its kind, serving as a tool to educate and engage the community, physicians, hospitals, and broader audiences about the capabilities and impact of the Gill Center and Children’s Medical Center.

Tele-NICU Marketing Collateral at Children's Medical Center - Dallas, Texas 

This marketing booklet was created to help hospitals across the Dallas–Fort Worth area understand the capabilities of Children’s Medical Center’s Tele-NICU program. The goal was to position the facility as a trusted partner for smaller hospitals seeking specialized neonatal care—while communicating the life-saving impact of timely patient transfers.

Visually, I took a documentary-style approach, using serious, journalistic photography to reflect the real-world gravity of neonatal care. The tone is sincere and respectful, capturing both the emotional and clinical sides of the story. Clean layouts, generous white space, and restrained typography reinforce a sense of clarity, professionalism, and trust.

The result is a marketing piece that balances empathy with expertise—presenting complex medical information in a way that’s both approachable and compelling.

All images used with permission from Children’s Medical Center.

Developed a comprehensive Integrated Marketing Communications (IMC) plan for Chevrolet, focusing on green marketing initiatives aimed at youth audiences. The plan included audience research, strategic channel selection, messaging development, and coordinated tactics across digital, social, and traditional platforms.