This campaign was designed to raise awareness of Michigan State Housing Development Authority existence and their unique program that offers up to $7500 for down payment assistance for qualified homebuyers.

Here is an in-depth IMC and Media plan that was written for DROUGHT. This piece was completed as a part of the core curriculum for graduate school. 

Michigan began issuing specialty license plates in April of 2001 to raise money for several state-supported causes. After 16 years, the "Save Our Lights" fundraising plate was re-designed and released to the public. The simplistic brand-like image was created to make it easy to identify for audiences and convey the cause immediately. The symbol will raise awareness and funds to help preserve, restore, and protect all 124 of Michigan's lighthouses. 

As part of promoting of the new plate, a campaign was developed specifically targeting select Secretary of State offices where different images and video (shown below) were displayed to capture audiences and drive sales while customers were waiting to be serviced at the SOS. 

Want to join in and help the cause, order a specialty license plate by mail, fax, or visit any Michigan Secretary of State branch office. 

Logos, Logos, and more Logos...

Empowering Minds - Created for a Human Resources Department for a program that sets examples for other employees by engaging them to become involved in activities for a healthier lifestyle.

iMPACT - Created for a Human Resources Department for a program that special initiative that is devoted to educating and creating opportunities for employees to live a healthier lifestyle.

Lonestar -  Done for a personal client's boat that is simple, identifiable, and appealing.

Ending Veteran Homelessness -  A logo that was created for a Michigan statewide campaign to raise awareness, pledges, and assistance to end veteran homelessness.

UnWind - A logo created for a yarn retailer in Ann Arbor, Michigan.

Save Our Lights - A logo created for Michigan's State Historic Preservation Office to promote the funding effort of preserving Michigan's lighthouses. See more under the Save our Lights campaign, license plate + promotions tab.

The Rock Shop - Created for a guitar venue in Fort Worth, Texas, who specializes in guitar lessons, merchandise, and equipment for entertainers. Preserving the idea of rock “n” roll, all the while appealing to all music and guitar enthusiasts.

R Coating, LLC -   Created for an oil company in Midland, Texas. Its 3D appeal provides the sense of strength and solid sustainability.

Ethics Match -  Ethics Match is an collegiate organization at Texas Christian University that debates and coverses in politics, work ethics, and business. The idea of sophistication, typography, color, and symbolism with a speech bubble were all major attributes in the creation

Recently, I was asked to present to the University of Texas at Arlington campus to talk to their Academic Libraries about the importance of integrated marketing communications, best practices and strategic ideas and tactics that support their core values, objectives and mission. If you would like to have an electronic copy, please feel free to contact me.

An example of an IMC campaign that was done for graduate school using Chevrolet as the client.  The presentation breaks down the IMC Campaign to shows the various analysis, channels and strategies to execute in efforts to further the brand's green marketing to youth audiences.

The objective was to create a creative innovative website that celebrates the centennial year of the hospital and its rich history. The website will store information for both internal and external audiences. Imagery and typography were big elements in this layout to create a clean and fresh appeal to the library of information and pictures within the past hundred years.

By displaying multiple images of the hospital's history, the layout created a great effect for the images to have a toggle effect. It is an interactive way for to obtain information, but also graphically pleasing.

All images used with permission from Children's Medical Center.

Objective: Create and model new trade show assets for the Michigan State Housing Development Authority (MSHDA) 

Using the strategic foundation of MSHDA, I created these four visual pillars to accent a generic messaging pop-up. These pillars describe the key components that creates MSHDA.

*Photo One - depicts the art direction/collateral that was created all employees attending conferences.

Michigan Economic Development Corporation (MEDC) is the marketing arm of the State of Michigan. Aside from business, MEDC has been hugely successful with its support and efforts of the multi-million dollar, Pure Michigan Travel campaign. With support from former leadership and government officials, the Pure Michigan campaign has been adapted over the last seven years for the business and travel, forcing the business brand of MEDC to struggle in the shadows of the success of Pure Michigan Travel. 

Creating some logo treatments that would show distinct relevance to who we are and easy recognition to all audiences, was the first solution MEDC wanted to solve. As an enterprise that is largely involved in new business and community developments within the state, this was key. Working alongside with McCann Erickson - Detroit, to supervise and art direct the reconstruction of MEDC's stand-alone brand identity.

Objective: Revamp and recreate Michigan's legislative district-specific materials 

Audience: Lawmakers and legislators

Since lawmakers and legislators review numerous pieces of collateral a day, the goal was to make it simple as possible. All the while keeping it graphically intriguing and straight to the point. This project enhanced MSHDA's overall strategic plan; strengthening developer relationships, media impressions and government affair efforts.

To see the full collection, go to http://www.michigan.gov/mshda/0,4641,7-141-7559_79049---,00.html